Harrah’s New Orleans announces “landmark” NFL and NBA agreements

Harrah’s New Orleans has made history by becoming the first casino to enter into agreements with a National Football League and National Basketball Association franchise.

Hailed as a “landmark partnership,” the property’s official titles see it designated as “an official casino partner of the New Orleans Saints” and “a proud casino partner of the New Orleans Pelicans”.

Dennis Lauscha, New Orleans Saints and Pelicans president, said of the new link-up: “We are proud to align ourselves with a brand such as Harrah’s New Orleans casino, that is an industry leader not only nationally but on a local level as well.

“Located in the heart of downtown New Orleans, Harrah’s vision for development and commitment to the city mirror that of the Saints and Pelicans, and we could not be happier about this partnership.”   

The multi-year partnership is set to commence next year, bringing together “three notable New Orleans entertainment brands,” and is to provide “unique opportunities for Harrah’s to bring the Saints and Pelicans experience to life”.

Via its link-up with the Mercedes-Benz Superdome based Saints, the property is to developer a series of customers experience, in-games features and have a branded area on site dedicated to the franchise, whilst also being designated as an official post-game destination.

“We have been entertaining guests and our community in New Orleans for almost twenty years,” commented Kathryn Jenkins, Harrah’s New Orleans assistant general manager. “With this partnership Harrah’s continues our commitment to our local teams, and becomes an essential part of the game day experience. From activations, to memorable events, fans of the Black and Gold will be able to call Harrah’s New Orleans their game day headquarters.”

Michael Marino, Caesars Entertainment chief experience officer, added: “This announcement, along with our previous announced partnerships with the Las Vegas Raiders, the Baltimore Ravens, the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL, demonstrates Caesars‘ strong commitment to the professional sports fan experience.

“New Orleans has a rich heritage in sports, and we are excited to further enhance the game day experience. We look forward to many exciting seasons.”

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